Pågen Fastfood

Agency: DDB Gothenburg
Designer: Mikael Selin
Project Type: Produced, Commercial Work
Client: Pågen
Location: Sweden
Packaging Contents: Fast Food Bread
Packaging Materials: Plastic

DDB Gothenburg is the advertising agency for Pågen. Swedens largest bakery. They needed to redesign their entire Fast Food Range too adapt to the changing trends within streetfood. Including hamburgers, hot dog buns and new mini sliders. Fast food has turned into Street Food.