Stalinskaya no.1 vodka brand in Romania want to increase it’s brand penetration to a wider target by launching a brand extension into a new category in order to improve consumers brand perception as a modern, dynamic and appealing brand.
Because the target is 18-25 y.o, outgoing, enjoy clubbing and experience new things and products listening to music is one of their main passions and is all the time with them during daily activities.
That is why appear as an appropriate choice launching Stalinskaya Music alcopops.
Unique on the market is the fact that an alcopop drink is being associated with music. The labels design are using as a symbol the quitar, one of the favorit instruments of the target.