Gayelord Hauser

Agency : Raison Pure Paris
Art director : Mr Yan Chiabai
Deputy Director General : Mr Franck D’Andrea
Type Of Work: Produced, Commercial Work
Location: France

Gayelord Hauser – New Brand Positioning By Raison Pure Paris

Gayelord Hauser, the leading brand in dietetic food on the french market, asked Raison Pure Paris to redefine its brand via a more aspirational approach.

The modern and lively branding, targets female consumers that seek natural ingredients and feel-good products. Lively yellowish packagings instantly catch the eye and bright color coding, differentiate the benefit of each range, forming a collection of harmonious & pleasurable products.