Hugo’s Hot Sauce (Concept)

Derrick Lin


Agency: Page 84
Designer: Jag Nagra
Project Type: Concept
Location: Canada

I began this self-initiated project recently, to develop a line of hot sauce: Hugo’s Hot Sauce. I took on a metaphorical approach to the label illustrations. Starting with a matchstick to represent the mildest one, they increase in spiciness continuing on to: camp fire, forest fire, fuse and lightning bolt.