Designer: Daniel Martínez Terol
Project Type: Student Project
School: ESD Murcia
Location: Murcia, Spain
Packaging Contents: Beer
Packaging Materials: Paper & Glass
It is a project of packaging design (naming, visual identity and graphic surface) for a craft beer brand located in the Region of Murcia.
The idea behind the design is based is at the junction between crafts, nautical world and sustainability.
The naming of the brand is inspired by the boats of Mar Menor, because amura is the part of the ship’s side where narrow to form the bow and is a way to indicate directions. In connection with the name tag represents a map of isobars.
The proposal includes three variations on a design to differentiate the three flavors that want to market. Thus, the surface plot is used to maintain product identity and the difference is marked with the color of the bottles. Consequently we have two bottles of premium (cream and black color) and low cost.
The choice of this type of bottle and the material is determined by the search for sustainability, to give a second life to the product.