Root Cosmetics

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Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Client: Root Cosmetics
Location: Czech Republic

The goal was to create a packaging design that would somehow evoke the connection of cosmetics with nature. We started with creation of a nice brand of root cosmetics for the new edition. Then we searched for a possibility of showing something organic to find the connection with nature. As many packaging design already uses organic elements that are usually used in production of creams we wanted to find another way of portraying. Our team came up with an idea of using wood element that not only relates the product to its natural origins, it also makes it look stunning and luxurious at the same time.