Schieber Winery – Wines For Women

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Derrick Lin


Agency: Creatum Advertising and Webstudio Ltd.
Project Type: Produced, Commercial Work
Client: Schieber Winery
Location: Baja, Hungary
Packaging Contents: Wine
Packaging Materials: Paper

Schieber Winery Szekszárd commissioned our studio to create a new product line design specifically for female target group. The basic concept of the labels was to use archaic Hungarian phrases that have been used on women, but now the frequency of these words usage are worn off. Since these terms – and thus also their meaning – are extinct, so the explanation of wine names were put on the labels, thereby preserving the beauty of our (Hungarian) language and a bit of cultivated wine consumer audience.