Designer: Morgan Gruer
Project Type: Student Project
School: Pratt Institute
Course: Graphic Design I
Professor: Michael Gerbino
Location: Brooklyn, NY, USA
Packaging Contents: Chocolate
Packaging Materials: Linen Paper
The brief was to create a series of candy bar packages inspired by a musician for the confection company “Rock Candy.” My packages showcase the music of Italian musician, Fabrizio De André. Each chocolate bar represents a different album; the color, pattern, and type of chocolate reflect the mood, lyrics and origin of the specific album.
The challenge was to capture the essence of Fabrizio De André’s poetic lyrics while simultaneously capturing the attention of a viewer who may not know his music. The hand-drawn illustrations and textured linen paper create a personal experience for each viewer who picks up the chocolate bar.
Each bar was printed with only one sheet of letter-sized paper and two colors to reduce waste and costs.