Mishka’s Happiness – On a handbreadth

Agency: KULIBINBRAND (Branding agency)
Project Type: Produced, Commercial Work
Client: Confectionery “Mishkino”
Location: Rostov-on-Don/ Russia
Packaging Contents: Candies
Packaging Materials: Film

Task
to bring a new line extention of glazed candies to the brand “Mishka’s happiness” with focusing on the frosting of halva and kozinaki.

What’s Unique?
Agency proposes a new user-friendly format of the individual product packaging, which is made in the traditional bar or briquettes. The main idea of positioning is the convenience package that fits on the handbreadth.