Agency: NANOIN design
Designers: Gao Fenglin, Huang Xiaofei, Zhou Buyi
Awards: iF Award (Packaging Design), Golden Pin Design Award (Taiwan), Successful Design Award (China)
Project Type: Produced, Commercial Work
Location: Hangzhou, China
This is the packaging design of Bevel Cup: this design is made via pulp casting, which is low-cost and convenient for recycling and degradation as well as good for environmental protection. Its internal and external modeling is made by a set of mold respectively, and then both models are bonded as a whole. The external modeling aims at delivering modeling features of Bevel Cup, and the internal modeling is closely embedded into cup body, which can effectively reduce the damage rate of ceramic cup in transportation process. The contrast between internal and external modeling is also a visual language, which the design pursues.