Project Type: Produced, Commercial Work
Location: Belgrade, Serbia
Packaging Contents: Marzipan dessert
Not everything is black and white!
We had a task of combining quality, premium taste and high expectations of presumed luxury.
As marzipan snacks don’t really have a position in the Serbian market, we wanted to go with an image of reassuring. We created a new quality seal – like logo for the Black and Brown brand and applied it as major visual unifier across the range, creating instant recognizability and shelf visibility, while at the same time suggesting a reputation for high quality. For the premium gift range, we also scrapped the pricey black tin boxes and replaced those with much less expensive square cardboard packs, with just a few details embossed in gold print.