Craft Beer Vadia (Student Project)

Derrick Lin


Designer: Marta Norte
Project Type: Student Project
School: Escola Superior de Estudos Industriais e de Gestão
Course: Graphic Design and Advertising
Location: Porto, Portugal
Packaging Contents: Rebranding beer
Packaging Materials: Wood, glass, paper

The craft beer VADIA had a graphic intervention, consisting in a new visual identity, and able to adapt in different types of communication and seducing the consumer.

The project tried to convey some principles of the brand: camaraderie, sharing, creation, craftsmanship, lucidity, irony.

Development logo inspired in beer place source, district of AVEIRO, PORTUGAL. The Holders of communication and packaging design convey the true secret of beer.