O’Sulloc – O’Clock Tea



Designed by Amore Pacific (in house design)
Project Type: Produced, Commercial Work
Packaging Contents: Tea leaves
Location: Seoul, South Korea

“O’Sulloc” brand’s “O’Clock Tea” is a line of three fine green teas targeted at career women who value health and rest. The clock symbolizes “Tea Time”. The teas are blended with herbs for three different “Tea Times”: grapefruit and hibiscus in the morning to wake you up, chocolate and mint to give vitality to overcome afternoon languor, chamomile and lemon to help relax your mind and body in the evening. Hence, the case of each is modeled on a tilting clock with a hand pointing to the corresponding “Tea Time” with colors that communicate the ingredients in an intriguing manner and conveying the line’s function and a fun and friendly image of “Tea Time”.