Proelio

Agency: Calcco
Project Type: Produced, Commercial Work
Client: Bodegas Proelio
Location: La Rioja, Spain
Packaging Contents: Wine
Packaging Materials: Glass

The production of a vineyard situated 650 meters above sea level decreases so much that each grape cluster, each strain, entails an essential part when making a wine. The height therefore plays a key role, is a fundamental concept for Proelio Cepa a Cepa. To translate this idea to reality, nothing better than creating a map of heights whose contours literally emerge from the label.

For this presentation we have used an innovative printing technique which involves overlapping 4 die cut papers.

In the last stage of the production it was necessary the sticking by hand due to its complexity.

What’s Unique?
An innovative printing technique which involves overlapping 4 die cut papers.