Designer: Gonzalo Espino Gómez
Project Type: Student Project
School: Escola de Enginyeria de Terrassa
Course: Industrial Design and Development of the Product Engineering
Tutor: Rosó Baltà Salvador
Location: Barcelona, Spain
Packaging Contents: Shaving Foam
Packaging Materials: Aluminium, PLA
When I was studying the objective public for the shaving foam I realised that men wanted something natural, pure, masculine, cold and soft. I found that the materials after the manufacturing, plastic, and stamped aluminium, had an aesthetic look that told about the same characteristics that the public were looking for. This foam can shouldn’t be covered with plastic labels or coloured inks, it could be natural, so I kept it in the “rough” materials, achieving a more sustainable design.
Sometimes there are no reasons to cover the materials out of the manufacturing because they are naturally beautiful and pure. Nowadays products scream in the supermarket with strong colours or surprising forms, I defend that the most honest and intelligently conceived packaging can scream louder, in a more sustainable way.