Bordeaux Rosé

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Designer: Damien Poeymiroo
Project Type: Student Project
School: ECV Aquitaine
Course: Identité visuelle
Tutor: Arnaud Lacoste
Location: Bordeaux, France
Packaging Contents: Pink wine
Packaging Materials: Paper

“Bordeaux Rosé” is a brand of rosé wine sold in France.

My project is based on the discovery of the city by the bottle. The city is divided into eight districts, each with a logo referring to the architecture or places of this area.

The bottle is packed in a city map on which the buyer can find the different parts of the city. On this city map, we find the most famous places in the city (places, parks, gardens, streets) but also some more unusual and less known place.

The objective of packaging is to discover the city, offering people to go with friends in the best places in town to enjoy their bottle of “Bordeaux Rosé”.

What’s Unique?
The packaging turns the bottle into a much more useful object. Its packaging allows the buyer to discover nice places and live a discovery and sharing experience on the streets of the city.