Cookfish Ltd is a Greek company which provide a new way to enjoy perfectly cooked fish in just minutes, using oven-safe bags that trap in moisture and natural juices in order to keep the fish from drying out. The raw materials are selected from sustainable sources with respect to the environment and then they are given to Chefs for a light marinade, preserving intact all the beneficial components of the fish.
Market research indicated consumer’s reluctancy to cook “in a nylon cooking bag”, so it was a challenge to design a packaging that would help consumers overcome barriers, by highlighting the goodness, simplicity and purity of the raw materials and ingredients. As a packaging material, it was used kraft paper, because of its natural colour, as well as its environmentally friendly and recyclable nature. In combination with the minimal design, they promote the pureness and the homemade feeling of the product, that makes the customer to trust and consume it. Also, it was designed a hole in the package, so as to let the consumer to have visual contact with the pure ingredients, as in that way it is easier for him/her to trust and choose the product. Due to there are two product variations the company launch, whole fish and fillet recipes, two different cutters were designed in order to distinguish one category from the other.