Farmette – Made Slow To Taste Better (Student Project)

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Designer: Jidapha Tiantongnukul (Jida)
Project Type: Student Project
School: RMIT university
Course: Bachelor of Design (Communication design)
Location: Melbourne, Australia
Packaging Contents: Craft Beer
Packaging Materials: Glass bottle print on white ink

Farmette is an Australian brand made by two mates, their tagline is “made slow to taste better”.

A simple/ clean and modern design is create to reflects people lifestyle nowadays. The logo is in a handwritten form to balance out the design and give more dynamic with playful and organic vibe looking to the overall design; which are also approachable for almost every target group.

In addition, considering about how the bottle will be presented from different perspective. The vertical format design will helps audience read the logo and the beer’s detail nice and clear when the customer is drinking.

What’s Unique?
– When the drinking; the vertical format design helps the audience read the beer’s information nice and clear
– Printed white ink on the beer bottle