Fly Jabuti was chosen by Concha y Toro to develop a limited edition Christmas packaging for the renowned wine Marques de Casa Concha – the new packaging should add value in a way that a bottle of wine would go beyond and become a smart Christmas gift during the holiday season and also stand out on shelves. To offer a bottle of wine in a special packaging is a remarkable way to impress and create an emotional connection.
The design project was faithfully developed according to the brand’s positioning. Moreover, both graphics and production materials had detailed guidance and research to achieve an optimised solution that would address the key factors such as premium-ness, visual impact, reusability, heritage, consumer-safe product, fit within the initial budget and timeline. Additionally, this successful project had local production of wood, transparent PS, silk screen and sticker label to ensure the overall harmony.