The Best Tea Time of the Day

Derrick Lin


Design Agency: Existence Design Co., Ltd.
Project Type: Produced, Commercial Work
Awards: 2016 iF design award
Client: Mu Fenghua Creative Marketing Co.,Ltd
Location: Taichung, Taiwan
Packaging Contents: Tea packaging
Packaging Materials: Paper, Cans

Take the time for a cup of tea to savor a cup of fine tea. The time for a cup of tea is 14 minutes, just the right amount of time to unwind and to organize your thoughts. Be it the sunrise, the noon, or the dusk after sunset, your most treasured companion will be a cup of good tea. “The Best Tea Time of the Day” is designed with horizontal lines, a simple but powerful geometric shape that tells stories and conveys the brand’s belief in ample emotions. The design represents the three cups of tea, that is, the three moments of blissful calmness for us every day.

Our design team at Existence Design traveled to mountainous regions in misty clouds and conversed with tea trees and the Mother Nature. At 2,450 meters above sea level, our team found unforgettably-refreshing and luscious tea. After thorough consultation with the client, our team has translated the stories we heard and the warmth we felt into actual design concepts and elements. In the design, the brand’s name, the color theme, the visual communication, and the packaging are all harmoniously put together. Everyone who comes across this design can feel the brand’s philosophy and attention to details.