Design Agency: Agency VRS WPI Vilnius
Designer: Aida Jakaitytė
Copywriter: Gediminas Cibulskis
Project Type: Produced, Commercial Work
Client: Vilkyškių Pieninė
Location: Vilnius, Lithuania
Packaging Contents: Kefir, dairy product
Packaging Materials: Tetratop
Vilkyškių has a well-noticed product Vilkyškių kefir. It’s design is outstanding and very well accepted both by Target audience and professionals.
We looked into the product’s biggest strengths and noticed the product contains protein which is good for active people. So we decided to give it some more drive and position it more as a product for active lifestyle.
So please meet the Kefir-super cat!
The communication of the functional benefits – protein giving you strength – by the illustration of the super cat.
Copy-write on the packaging saying: “Lot’s of proteins – Lot’s of action”