Crest Re-Branding (Student Project)



Design Agency: Daniela Cardona
School: ArtCenter College of Design
Course: Packaging Design II
Tutor: Ania Borysiewicz
Project Type: Student Project
Location: Pasadena, CA
Packaging Contents: Toothpaste, Floss, Toothbrush and Mouthwash
Packaging Materials: Plastic

The new Crest is essential in providing attention and care to achieve the ultimate confident smile. This experience becomes a valuable memory that leaves users feeling complete gratification. In the current dental hygiene market it is very hard for a brand to differentiate itself from others. P& G’s strategy is to have a variety of brands such as Crest and Oral-B to reach as many people as possible. However, by doing this customers often feel confused or find it difficult to connect with one of the brands. The new Crest has a clear identity that empowers its customers to celebrate the little moments of the day when they take care of themselves.

What’s Unique?
A new way of using products. Changing the routine.