Derrick Lin


Design Agency: Estudio NK
Project Type: Produced, Commercial Work
Client: Fresco
Location: Buenos Aires, Argentina
Packaging Contents: Water, Juice
Packaging Materials: Glass

Fresco was one of the most important gastronomic openings 2015, three hand grosos industry: Fernando Trocca, Tato Giovanonni and Horacio Gallo. When we were told the project and saw who they were, we said: “woaaaa”, how good it would be next to these people! And so, almost by magic, we won the account.

In addition to designing the brand, a great website, we designed the packs and graphic design pieces. The biggest challenge was that all reflect the spirit of Fresco: break with known molds (fast food, but healthy and seasonal products).

Added to this design the line of bottles of flavored water, they had to be a true reflection of the design of the entire identity and brand parts. So we decided to opt for the simplicity of the decisions that added to contrast itself managed a unique ingredients, fresh and attractive for these lines bottles look. A noble material such as glass lets see clearly what is inside, and that is as natural as the water itself.

A great design for the best takeaway from Argentina!

What’s Unique?
The simplicity of its decisions with the great contrast natural ingredients provide.