Designer: Jānis Andersons
Project Type: Produced, Commercial Work
Client: GIGI Bloks
Location: Latvia
Packaging Contents: Toys
Packaging Materials: Cardboard

Kid has always something flamboyant on the mind. GIGI Bloks inspire to approach even the craziest ones. GIGI Bloks encourages to play, learn and move. You can draw, write and paint on them. You can playout limitless scenarios and build mystic creatures. You can experiment, create and re -create. And so – till the moment you need to go to bed.

GIGI Bloks are made of the sustainable, eco – friendly materials from renewable resources. They are easily fold-able, durable and space conscious. GIGI Bloks are perfectly suited for building the creativity: developing own designs and gaining the joy of new creation of unseen forms.

The intent of the packaging is to demonstrate the limitless building possibilities to the kids and their parents:
o We have combined daily objects in the playroom with the building blocks, thus enliven the fantasy object in common places.
o Colouring possibilities of the blocks gives additional edge to the possibilities of expression
o In the environment of the pictures have eliminated the formal space, thus emphasizing the product and the limitless, unframed space of fantasy.

GIGI Bloks is a new brand from Latvia, that inspires to play, learn and build the ideas. We believe that the simpler the toy – the more space for the child envisioning.