Hi-Fido Tarining Pads (Concept)

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Derrick Lin


Design Agency: Big Horror Athens
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Training Pads

Hi-Fido is enhancing the lives of pets and their owners through better designed training pads.

We designed the product identity including all the print communication material and their website. We aimed to communicate the main values of their product through clean, modern & simple design. Τhe use of vivid & happy colours as secondary colours on the identity and the website along with the use of funny photos & copy for the print and digital applications communicate a more honest and sarcastic tone for the company and their product…

…because the truth is that we are talking about pet products and it is very important not too take ourselves too seriously.