Design Agency: Raison Pure Paris
Deputy Director General: Franck D’Andrea
Creative Director: Yan CHIABAI
Art Director: David Rayer
Project Type: Produced, Commercial Work
Raison Pure Paris creates an impactful, clear and approachable shower gel line dedicated to men for Cottage, and bring uniqueness & differenciation in a highly competitive environment. The objective was to develop qualitative, daily packagings whislt being consistent with the Cottage brand values : naturality, full fragrance sensoriality, pleasure.
The agency develops an invigorating, young, radical look to deliver a pleasurable & tonic experience.
An impactful black bottle, consistent with the brand structural identity, contrasts with flashy ingredients. Their graphic treatment and random composition convey a unique fresh boost sensation.… A concentrate of cool and manly energy !