Design Agency: Amí Comunicação & Design
Creative Director: Ronei Silva Sampaio
Art Director: Pabline Felix
Project Type: Produced, Commercial Work
Client: Matema formação e pesquisa
Location: São Paulo, Brazil
Packaging Contents: Box, catalogue, monocles
Packaging Materials: Paper, elastic
Mirante is a kit developed to promote an education project created by Mathema, a pedagogical groupe based on São Paulo. Our main aim was translate the possibilities of different views about math and numbers in a provocative interactive approach. Inside the monocles, there are phrases with some metaphors about how beautiful and interesting can be the relation between math and life.
This project utilizes powerful and affective objects to discuss and promote the importance (and beauty) of math. We utilize geometric patterns to create visual claim and affective objects to build a unique experience.