Uncle Funky’s Daughter Re-branding

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Design Agency: Piero Salardi
Project Type: Produced, Commercial Work
Client: Uncle Funky’s Daughter
Location: Houston, TX – USA
Packaging Contents: Curly hair care products using renewable plant resources of aloe, coconut, and olive as bases
Packaging Materials: Plastic containers and mate laminated labels printed on coated paper with 2 spot colors

One of the problems with the old brand was an image of a woman with an afro, which needed to be replaced with one that reflects the global curly hair market.

The new logo consists of eight interconnecting circles, forming a geometrical pattern in radial balance. In between this circles, gaps of 8 are created, from center to end, with an 8 point double star in the middle creating a mandala. The mandala is a spiritual symbol that represents the universe and signifies balance, unity, and harmony with nature.

The labels were carefully designed to be aligned with the aesthetics of the original labels to provide a smooth transition into the rebranding process.

To help consumers distinguish the purpose of these products, they are categorized into color families: orange for shampoos, turquoise for conditioners, green for moisturizing cremes, and yellow gold for curl definers.