Bramley & Gage approached us mid way through 2015 with the exciting brief of redesigning their locally made, artisan 6 O’Clock Gin.
The original bottle and label was created on a shoe string budget and was in need of a new look. Since it’s creation, 6 O’Clock has gone on to win an array of prestigious awards and has been recognised as a leader in it’s category. With this in mind it was time to rethink the look of 6 O’Clock, aiming to accurately portray it’s renowned silky smooth taste and high quality reputation whilst retaining some of the key, recognisable visuals that have helped to establish it’s existing fan base.
We worked closely with the client to choose a contemporary and recognisable new bottle. The blue glass is a nod to the Bristol based heritage of the brand and the proportions of the bottle are now more practical for the retail space.
The bold blue glass of the bottle also creates a unique and powerful shelf presence. With this in mind we decided to keep the layout of the label simple and clutter free, focussing on creating an iconic ‘6’ mark that would be used across the entire range. The 6 itself houses 7 intricate cogs, each of which containing a seed, representing the individual botanicals that are combined to form the strikingly smooth taste of 6 O’Clock Gin.
After several preliminary tests, we decided that the best process for the production of the labels would be silver hot foil onto a clear adhesive label rather than screen printing directly onto the bottle. We concluded, along with the client, that the clarity and quality of the silver on the hot foiled version was far better than when screen printed.