Palmolive is an american brand that has since 1806 offered a wide range of skin care products to affordable prices. The brand has been established for a long time on the Swedish market but they are part of an industry where many brands are competing for the consumer’s attention. New trends are appearing and it has been difficult for Palmolive to keep up; they are facing the challenge that the target group is saturated and thirst for change. We have given them a new identity and developed a new packaging system with an updated collection with 3 different series; moisturizing, balancing and repairing. These adapt to different types of skin rather than mainly choosing from various scents. The new look for Palmolive conveys that the products are from ”nature’s own pharmacy” and that it can reach a whole new level on the market with a timeless, gender-neutral and Scandinavian design.