Peach Street Distillers Rebrand

Derrick Lin


Creative Agency: Red Tettemer O’Connell + Partners
Project Type: Commercial Work
Client: Peach Street Distillers
Location: Palisade, CO/USA

Colorado’s-own Peach Street Distillers announced a full rebranding that will give all of its 25 craft spirit brands a cohesive look and feel, including a new website labeling and branding, and digital/social components. The rebranding was created by Peach Street Distillers’ creative agency, Red Tettemer O’Connell + Partners (RTO+P), and signals the award-winning craft distillers’ commitment to quality and growth.

With a new tagline, “Colorado Made by Colorado Folk,” Peach Street Distillers’ new look will highlight the epic story of how a passionate few turned Palisade, Colorado’s legendary local fruits and grains into a family of extraordinary spirits. “Colorado Made by Colorado Folk” plays into the craft spirit trend, but shines through with true quality and character.

“The guys behind Peach Street are the real deal,” said Steve Red, President and chief creative officer of RTO+P. “Their ingenuity and stubborn attention to detail, matched with the almost mystical qualities of Palisade, CO, results in craft spirits like no other.”

Founded in 2005, Peach Street Distillers are a band of misfits making unreasonable spirits the hard way. From Colorado’s first Bourbon to their well-known Goat Vodka, Jackelope Gin and other exquisite craft grappas, brandies, and their own Rarer Air bier schnapps, Peach Street’s spirits are made with local fruits and grains raised by local, devoted farmers. In Palisade, Colorado, where Peach Street Distillers call home, the original fruits that made the small town famous live on in Peach Street’s family.

“After 10 years in the making, we couldn’t be more excited about our new look and feel. This launch isn’t just about us; it’s about our community, growers and the amazing agriculture we are able to utilize to create our spirits. RTO+P completely understood this and with this rebrand gave our spirit family life,” said Moose Koons, sales manager at Peach Street Distillers.

In addition to the rebrand, Peach Street Distillers is launching the first special edition flavor of TuB Gin – RTO+P’s very own gin brand – called Hopped Plum. This new flavor starts with the original citrus-forward gin and is married with Palisade Plum Eau De Vie and macerated Colorado Hops, for a hoppy, softly spiced smooth spirit. This spring edition of TuB Gin kicks off a quarterly new flavor launch to coincide with the seasons.

Distribution for all Peach Street Distillers spirits is California, Colorado, Illinois, New Jersey and New York. As part of the launch, RTO+P will also handle point-of-sale in-store creative and creative collateral for events.

“Maybe we’re just a little crazy. Maybe a few more sips will be enough to find the answers we’re looking for.” – Peach Street Distillers, “This is Peach Street”.

Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
VP, Group Creative Director: Ryan Scott
VP, Creative Director: Todd Taylor
Art Director: Michelle Maben
Digital Designer: Jasmine Patel
Copywriter: Ryan Scott
Producers: Nick Pitcavage
Tech Lead: Aaron Grando
Developers: Travis Hyatt, Ed Taylor
Social Strategy: Jenny Shaab
Creative Strategist: Vann Madison
VP, Digital Strategy: Uri Weingarten
Digital Strategy: Josh Sirulnik, Catie Borzillo
Account Director: Jacqui Abel