Creative Agency: P. S. Art Design Studio
Creative Director, Designer: Alexander Stepanets
Illustrator, Character Designer: Victoria Plotnikova
Project Type: Produced, Commercial Work
Location: Kharkiv, Ukraine
Packaging Contents: Green Tea with Pieces of Fruits and Berries
Packaging Materials: Carton
For Green Tea Set Packaging Design used hand drawn illustrations, which create warm and jolly image with some naivety. Character design allows to reveal incredible taste of tea, while revealing the emotions of pleasure from the tasting of tea. The illustrations technique is color pencils on watercolor paper, such decision allow to emphasize real “hand drawn” and focus on the velvet texture of images. For each package design used different color decision in warm colors, so that to show difference of content and in the same time do not loose unity of perception of design of the set. All design is work on illustration and creates a single impression: inscriptions and backgrounds are also part of illustration.
Using fine art illustration (an unique style of P. S. Art Design Studio) as the basis to highlight the uniqueness and value of the product.