Designer: Mery Pujato
Project Type: Student Project
Location: Buenos Aires, Argentina
Packaging Contents: Red Wine
Packaging Materials: plastic bag and fiberboard box
Anabela is a malbec wine student project from Argentina. We were asked to design brand identity and packaging for a Bag in Box (wine inside strong bladder seated inside a corrugated fiberboard box).
This wine tells a native legend about a girl called Anabela that saves her tribe from conqueror with the help of a flying eagle. Her bird is the representation of freedom for natives. The idea of designing this flying creature with native patterns, is to represent the pillars of this malbec Wine and it´s origins of strength, freedom and courage.
Unique illustration and concept representation of a national legend.