Groundwork Reserves

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Global

Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Sans Liege
Location: San Luis Obispo, California, USA
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork, wax top

“Of the earth, through the vine, with our hands, following our hearts.” Inscribed in Latin on every Groundwork Reserve label, this phrase depicts the passion that goes into making this wine. The label design needed to reflect the uniqueness and elegance of each bottle. We chose a narrow, wraparound label that invites you to spin it around to reveal the individual bottle number as well as the vineyard, rows, clone, and barrels of origin. Illustrated intertwining roots come together to form the Groundwork logo itself and are repeated on the core design, which can be seen faintly through the capsule-less neck. Each bottle is finished with a wax dollop, in a matching color to the varietal feature on the label. The result is a classic design with uncommon details that allude to the wine itself.