Maderne Wine

Creative Agency: Wine & Shine
Copywriting: Tinta Amarela
Design: Myhre Design
Photography: Jorge Figanier Castro
Project Type: Produced, Commercial Work
Client: Sociedade Agrícola de Maderne, SA
Location: Lisbon, Portugal
Packaging Contents: Wine
Packaging Materials: Glass, paper, plastic capsule, cork

Vinho Verde wines are becoming ever more famous for its refreshing style. A tradition in Northern Portugal, they were usually grown in small family vineyards, and often sold unlabelled. But as demand grows many winemakers are facing the need for branding …

We were challenged by the Faria’s family from Quinta de Maderne, a beautiful traditional estate in the Vinho Verde Wine Region, to create the packaging for the estate range of wines. It should be able to express their lively & joyful mood. Thus was born Quinta de Maderne packaging under the tagline “Carpe Vitae” (Latin for enjoy life)

What’s Unique?
Quinta de Maderne packaging expresses the pure “joie de vivre” of refreshing Vinho Verde wines. It covers a range of varieties in a way that is both inviting and universal, for sales at the estate, in Portugal and to export markets. Under the tagline “Carpe Vitae” (Latin for enjoy life), with an unapologetic festive design that makes it a pleasure to have on the table.