Terranea Legumes & Rice

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Creative Agency: MILK Branding Professionals
Project Type: Produced, Commercial Work
Client: LIDL Hellas
Location: Athens, Greece
Packaging Contents: Legumes And Rice
Packaging Materials: Plastic Bag

From rice to legumes, Lidl offers to its customers a great selection of quality products under the Terranea brand.

MILK Branding Professionals revisited the brand to understand and reengineer its positioning and proposition and developed a new potent identity and a packaging design system to ensure that each product’s quality, usage and place of origin is impactfully expressed.

The new improved packaging design, gives the ability to consumers, through a transparent window in the shape of a pot or a map, to see the actual product within the bag (rice, legumes), and understand its origin and emotionally bond with TERRANEA brand.

Simply and genuinely, values of quality, naturalness, authenticity, family and care are conveyed from the renewed packaging system that was developed to ensure that each variant belongs to the same family, still though has its own special character.

What’s Unique?
Simply and genuinely, values of quality, naturalness, authenticity, family and care are conveyed from the renewed packaging system that was developed to ensure that each variant belongs to the same family, still though has its own special character.