We Give A F*ck (Student Project)

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Creative Agency: Alex Kronenberg
Project Type: Student Project
Location: Tel aviv,  Israel
Packaging Contents: Sponge, Cleaning product, soap
Packaging Materials: Plastic, Net, rubber band, Metal

A cleaning sponge packaging from a lifestyle brand, called we give a f*ck, which is using “wast” as inspiration, curating and displaying it in a different way, showing the beauty in things people considered damaged or worthless.