Mattina Fiore – Fiorellino



Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Mattina Fiore Wines
Location: San Luis Obispo, California, USA
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork

Earth laughs in flowers

An extension of the Mattina Fiore brand, Scott and Andrea Williams’ Fiorellino is a tribute to the rich history of their family stories: Scott worked as a florist, while Andrea’s Italian grandmother’s last name was Fiore. The utmost care was taken with this late-harvest Viognier: every detail of the package—from brand name ideation to the detail and tactile quality of the label to the custom wood crates—evokes the elegance and beauty of the wine inside.