The Invisible Man 2014


Murcia, España

Creative Agency: Estudio Maba S.C
Project Type: Produced, Commercial Work
Client: Bodegas Casa Rojo
Location: Spain
Packaging Contents: Wine
Packaging Materials: paper

After designing the label for The Invisible Man 2013 , the new range would offer new ideas . The wine must remain recognizable , but at the same time it should also be clear the change of range, since the interior features also evolve over time .

The seemlier spoke of balance and licorice. They don’t have a lot in common… Or do they? Something seemingly very different , but which together could be a graphic in itself. The Invisible Man continues his sophisticated dandy style, but is balanced on a rope of candy and licorice. From a static pose The Invisible Man becomes filled with movement , self-confidence, tasting exquisite.