Derrick Lin


Creative Agency: Anthem
Designer: Sara Jones
Packaging Content: Canned fish
Location: Benelux

Eternal Oceans – Sustainable fishing for the future

Eternal Oceans promotes sustainably caught fish through disruptive and desirable packaging design.

The pack design uses the ring pull found on many cans and turns it into a brand asset. The whole can structure represents a beautiful silver fish with a ring pull tail which is both iconic and functional. Branding is simply embossed into the metal which brings a look of purity and premium cues to the pack.

Sustainable fishing is time consuming and costly, mass producers of canned fish are unable to be 100% sustainable and so we are perpetuating the ever diminishing population of fish.

(C) 2016 Eternal Oceans design concept is the intellectual property of Matthews International Corporation.