Frutorra Snacks


Leiria, Portugal

Creative Agency: sistema4
Project Type: Produced, Commercial Work
Client: Frutorra
Location: Portugal
Packaging Contents: Snacks (peanuts, cashews, pistácios and fried corn)

Frutorra snack’s packages were developed to a young and irreverent target. Graphical language is based on illustration, accompanied by a friendly speech with jokes, simulating instant messages, written in the package.

In all 5 references there is an explicit association with the pleasure of eating snacks in several situations, like watching a football game with friends or to accompany a fresh beer. A funny approach, that empathize with an uncomplicated public.