Miłosław Warzy Śmiało

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Creative Agency: Ostecx Créative
Art Director: Sébastien Ploszaj
Illustrator: Karol Banach
Project Type: Produced, Commercial Work
Client: Browar Fortuna
Location: Poland
Packaging Contents: Beer

Miloslaw Warzy Smialo is a new sub brand in portfolio of Fortuna Brewery, in which more bold styles of beer will be brewed. So far two beers from this series: Pine APA and Maple Milk Stout, has appeared on the market. The label of the new line of beers stand out with simple graphics, bright colors and illustration made by Karol Banach. Based on the construction of basic package we created the line that is easy to identify for customers as sub brand of Miloslaw beers. But it is new, fresh and more courageous – dating back to graphic codes characteristic of craft beer.