Creative Agency: Insite Design
Designer: Barry Imber
Project Type: Produced, Commercial Work
Client: Andrew Peller
Location: Burlington, USA
Packaging Contents: Sparkling Wine
Packaging Materials: Paper self adhesive labels on glass bottle and ribbon.
The story of a delicate sophisticated bubbly wine produced at a rugged winery is told in the label’s decorative artsy bling contrasted against a dark handsome austerity. To avoid overdressing the cork and cage, we swapped the traditional shiny hood for a stripped down exposed cage contrasted with the attention of a ribbon and cigar band.
The package forgoes Champagne’s preciously ostentatious branding and package cues awhile maintaining sophistication and appropriateness of dress for any occasion, but for the more rustic at heart.