Herbana

Creative Agency: The 1984
Creative Direction: Irawandhani Kamarga, Andreas Junus
Art Direction & Design: Andrea Reza Rendradjaja
Account Management: Johansyah Moechtar
Project Manager: Illouka Isaura
Project Type: Produced, Commercial Work
Client: Herbana
Location: Jakarta, Selatan, Indonesia
Packaging Contents: Natural Supplement

Relief Sari is Herbana’s first product, a range of herbal supplement that helps maintain a healthy lifestyle in a simple way. The 1984 developed branding and packaging for Herbana.

Maison and Maison Mono is selected as the primary typeface, whilst Caecilia is used only for secondary font in the packaging. Relief Sari’s range uses orange and pale teal as its identity color, including the color on its capsules. Amber glass is chosen as the bottle’s material to inject a rustic, apothecary look.