Creative Agency: More from Less
Designers: Ushma Kana, Mette Staal, Carlos Diaz, Peter Pieraets
Creative Design Manager: Gert De Smedt
Project Type: Concept
Packaging Contents: Chocolate
Aloha Kākao is a concept pack for a luxurious organic chocolate brand, developed by More from Less.
Tapping into consumers’ growing concerns about ‘clean’ foods and provenance, the Aloha Kākao consumer packaging evokes the natural, organic roots of luxury Hawaiian chocolate with its blooming, floral structure. It delivers elements of surprise, reveal and discovery for the consumer with a modern, dynamic shape that stands out on shelf. Visually, this gourmet product uses high contrast to reinforce the bold flavour combinations throughout the product range and project strong block branding when displayed next to each other. The shipping box has also been optimised with an SRP with five primary packs, clear communication on all sides, and easy opening and recycling. Brand identify is further strengthened by displaying the primary packs at a slightly skewed angle attracting customer attention. The floor display indulges the shopper with in-store theatre built on the core concept and brand identity highlighting the Hawaiian and natural idea behind the brand that relates back to the distinctive shape of the primary pack.
The Aloha Kākao range has a strong look&feel that is continued in all touch points in-store, creating a maximum stand-out in today’s retail environment.