I’m a Nut

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Designer: Mara Rodríguez
Project Type: Produced, Commercial Work
Client: I’M A NUT, INC.
Location: Gijón, Asturias. Spain
Packaging Contents: Nuts
Packaging Substrate / Materials: Plastic

About the brand:
I’m a Nut growers and distributors have been committed to cultivating and exporting premium grade nuts in bulk quantities. As specialty purveyors and connoisseurs, we know nuts from up close. From crop to shop, every nut leaves the plant perfectly groomed and ready for a showdown. (or chow down) Not all nuts are created equal. We know because we monitor the fields and pay attention to detail every step of the way. At I’m a Nut, we like to think of our family business as a tournament of sorts. At our farms, participants stand taller, sturdier and perfectly balanced. Lightly salted or untouched and pure, nuts step up to the challenge of being packaged with the best. Every selection is handpicked and packaged with love.Take good care of our family and treat yours to something tasty, healthy and absolutely nutty. It’ s an experience you want to be part of.

About the design:
The logo is a smart and classic composition made with mixture of a handmade typography and a sans serif font.

The main part of the design is the vintage typography composition with classic ornaments that gives a high quality appearance to the packaging, and we mix it with bright and sature colors in order to make it stand out on the supermarket and give it a modern touch. Also we show a natural photography of the product so the consumer could now what is he going to find inside the pack.

Let loose. Get nuts.!