Just Great!

Creative Agency: Sophia Georgopoulou | Design
Photographer: George Pavlakos
Copywriter: Konstantinos Kontinos
Project Type: Produced, Commercial Work
Client: Just Great!
Location: Athens, Greece
Packaging Contents: Olives, olive oil
Packaging Materials: Glass, paper

The Brief
To create a brand identity for a series of some really great olive based products.The target audience is Greek and foreign costumers who value quality in their everyday life.

The Concept
Just Great! is one of our key and most dear projects in the field of Olives and Olive Oil. From the very start, it was quite clear that naming and brand identity for this brand could and should not follow the beaten path. The obvious way to deal with the new brand and its identity needs, would be to look into tradition and history for inspiration – running the danger though of creating something heavy and pompous. But this is not what we wished for.We wanted to create a friendly, approachable, everyday yet different brand. We wanted to talk about the pleasure and rich emotions that come to life when we come in contact with some really great Olive products.

At the end of the day, all these can be encapsulated into a spontaneous exclamation that comes effortlessly to one’s lips – Just Great!

The Logo & Packaging
Simple and to the point, the name also leads the design direction towards no-frills, stripped-down simplicity. A brand that does not talk down to consumers, Just Great! is about the core of the Olive experience – and nothing more.

The general color palette is inspired by the actual olives, the olive fields and in general the Greek landscape, bringing out the notion of Greek country-side. The fonts were “treated” in a way to enhance the feeling of handmade good since “Just Great!” entire business is a family business with a long tradition in olive production.