Maya Serbie Honey

Derrick Lin


Creative Agency: PopArt Studio
Graphic designer: Terezija Katona
Project Type: Produced, Commercial Work
Location: Novi Sad, Serbia
Packaging Contents: Honey
Packaging Substrate / Materials: Paper

Maya Serbie is a graphic project we did for a manufacturer from France who aims at promoting Serbian quality honey on the French market.

The brand sells different types of honey, such as acacia (miel d’acacia), flower honey (miel toute fleurs), and meadow honey (miel de prairie). For all three types of honey, we have designed an identical label in order to make it recognizable as a part of one and the same product line. The label consists of the Maya Serbie logo (+logotype), the name of type of honey, together with a corresponding color (yellow, brown, and scarlet), and a nice cut-out which looks like honey is dripping from the lid. Makes you want to eat it right away! Each jar also has a lid label with the logotype and the corresponding type of the honey, combined with its color.

This project was really special for us so we wanted to share it with Packaging of the World in order to promote our hard-working bees and the best honey in the region.