Moon Cherry Wine – Christmas Handmade Limited Edition (Concept)

Derrick Lin


Creative Agency: Moon Troops – Creative Agency
Creative Director: Motiejus Gaigalas
Graphic Designers: Greta Dumčiūtė, Paulius Strazdas, Vytenis Lukošius
Video Post Production: Vilius Uksas
Project Type: Concept
Location: Kaunas, Lithuania
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Hand Decorating

Moon Troops – Creative Agency decided to celebrate Christmas with creative workshop, where we wanted to show what we know best – creating brand logos and package design, yet differently than usually. These Limited Edition Christmas Wine packaging workshops became a beautiful tradition in the agency. We selected unique hand made Cherry wine made by local winemaker Gintaras Sinas.

We were inspired by Minimalism and Modern Art. For the name we chose simple combination of Moon Cherry, this simple name creates the association with Moon Troops and describes the taste of unique wine.

This year tools and techniques of modern art such as spray painting, paint splatting and stencils were put to use . We believe that the best presents are made by hands and that fully reflects true spirit of Christmas. So the packaging was designed and every wine bottle was decorated and carefully packed by hands of the whole team. Only 25 limited edition bottles were made and every bottle came up to be beautiful and unique.

The whole process is immortalised not only in pictures, but also in a short video. Our clients have found a link to a greeting and a video of the whole creative process. This was a truly different Christmas concept, which enabled us to look at everything creatively and test ourselves from a different angle.

What’s Unique?
Unique shape of the bottle. The whole printing and decorating process was unique.