Creative Agency: HEYTHERE Agency
Designer: Péter Magyar ‘Medoks’
Project Type: Produced, Commercial Work
Location: Budapest, Hungary
Packaging Contents: Pálinka (Traditional fruit brandy)
Packaging Substrate / Materials: Glass, Paper
Printing Process: Digital printing
Hungarians drink pálinka. Rézangyal is the market leader pálinka brand, and we create this unique edition for X-mas. We designed 3 label patterns, with free space for the unique message and for the taste, what the costumer can edit on the microsite of the promotion, so everybody can get his completly unique bottle.
The label and the promotion. We come out with the idea of this promotion, built the website, the campaign and labels around this. This is the perfect hungarian gift for Christmas.